HaFI 014 – Harun Farocki: Hard Selling – Reframed by Elske Rosenfeld, Harun Farocki, Elske Rosenfeld, Doreen Mende

Posted in books, Motto Books on March 31st, 2021
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“I also don’t know the five new federal states and, if I want to film there, I have to have a leading figure. It is the profiteer, development aid worker and missionary all in one. He breaks into the accession area from the West in army strength. The film is about such a salesman.” –– Harun Farocki, 1990/91
HaFI 014 publishes a typescript and archival materials related to the television film Hard Selling (1991) by Harun Farocki. For this unfinished project, Farocki documented an Adidas sales training in East Berlin in 1990. In the period after July 1991 he accompanied a West German Adidas salesman on his trade tour through Mecklenburg-Vorpommern. Thus, Farocki explored the operational details of introducing the logic of free market in a country formerly trained in planned economy. Although the broadcast of Hard Selling was announced in the program booklet of the DFF—the successor to GDR television—for 13 November 1991, it did not take place. The TV-station was dissolved six weeks later.

The artist Elske Rosenfeld follows the film stills, fragments of conversations and announcement texts of Farocki’s Hard Selling. She mobilizes the figure of the “window” as a frame to transpose the languages and gazes at shop windows, screens and trainers into a poetic-analytical editing. In the resulting text/image essay Rosenfeld updates her ongoing archive of gaze-images. An editorial note by Doreen Mende introduces HaFI 014.

Elske Rosenfeld, born 1974 in Halle/S. (GDR), works in different media and formats. Her primary focus and material are the histories of state-socialism and its dissidences, and the revolution of 1989/90. Documents and archives are starting points for organising spaces in which these hi/stories can come to be present. Her ongoing project “A Vocabulary of Revolutionary Gestures” investigates how political events manifest and come to be archived in the bodies of their protagonists.

„Auch kenne ich die fünf neuen Bundesländer nicht und muss, wenn ich dort filmen will, eine Leitfigur haben. Es ist der Geschäftemacher, Entwicklungshelfer und Missionar in einem. Er bricht in Armeestärke vom Westen aus in das Beitrittsgebiet ein. Im Film geht es um einen solchen Verkäufer.“ –– Harun Farocki, 1990/91

HaFI 014 publiziert ein Typoskript sowie Archivmaterialien, die im Bezug stehen zu dem Fernsehfilm Hard Selling (1991) von Harun Farocki. Für dieses nicht zuende gebrachte Projekt filmte Farocki im Jahr 1990 eine Adidas-Verkaufsschulung in Ost-Berlin. In der Zeit nach dem Juli 1991 begleitete er einen westdeutschen Adidas-Vertreter auf seiner Handelstour durch Mecklenburg-Vorpommern. So erforschte Farocki die operativen Details der Einführung der Logik des freien Marktes in einem ehemals planwirtschaftlich organisierten Land. Obwohl die Ausstrahlung von Hard Selling im Programmheft des DFF – dem Nachfolger des Fernsehens der DDR – für den 13. November 1991 angekündigt ist, kam es nie dazu. Der Sender wurde sechs Wochen später aufgelöst.

Die Künstlerin Elske Rosenfeld folgt den Filmstills, Gesprächsfragmenten und Ankündigungstexten von Farockis Hard Selling. Die Figur des „Fensters“ (im Sinne von frame) dient ihr als Instrument, um die Sprachen und Blicke auf Schaufenster, Bildschirme und Turnschuhe poetisch-analytisch zu montieren. In ihrem Text/Bild-Essay aktualisiert Rosenfeld ihr fortlaufendes Archiv von Blick-Bildern. Eine editorische Notiz von Doreen Mende führt in HaFI 014 ein.

Elske Rosenfeld (geb. 1974, Halle/S.) forscht als Künstlerin, Autorin und Kulturarbeiterin zur Geschichte der Dissidenz in Osteuropa und zu den Ereignissen von 1989/90. Ausgehend von historischen Dokumenten und Archiven organisiert sie Räume, in denen diese Geschichte/n gegenwärtig werden können. In ihrem aktuellen künstlerischen Forschungsprojekt “A Vocabulary of Revolutionary Gestures” untersucht sie den Körper als Austragungsort und Archiv politischer Ereignisse.

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Camera Austria #133. Reinhard Braun (Ed.)

Posted in art, Artist magazine, distribution, magazines, photography on March 15th, 2016
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Featuring:

Ketuta Alexi-Meskhishvili
Jens Asthoff
Mladen Bizumic
Hannes Böhringer
Hans-Jürgen Bonack
Taco Hidde Bakker
Stephan Keppel
Omar Kholeif
Julia Klement
Doreen Mende
Kito Nedo
Olaf Nicolai
Kathrin Peters
Andreas Prinzing
Heidi Specker
Tatjana Turanskyj
Stephen Zepke

16€
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In a Manner of Reading Design (The Blind Spot). Katja Gretzinger (Hg.). Sternberg Press

Posted in design, writing on November 28th, 2012
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In a Manner of Reading Design (The Blind Spot) by Katja Gretzinger (Hg.)

What we perceive and think of as “true” is widely influenced by our knowledge—carrying with it implicit conceptions we are not aware of. Design, as a planned action, is necessarily both theory and practice. It brings together thinking and everyday objects and therefore ingrains itself in the contexts we are all living in. Yet, being largely unreflected on, design is likely to simply affirm societal norms instead of questioning them. If design aims at taking a critical stance, it needs to change its acquaintance with knowledge and develop its own discourse to understand the underlying conceptions that are at play.

The metaphor of the “blind spot” proposes the perspective of looking at what is implicit or unnoticed in our perception. By doing so, it seeks to open up common readings of what design is and can do. The montage of texts featured here includes diverse voices and readings, meant to create a space in which debate can unfold, a debate that considers the impossibility of an unbiased position and as such reminds us of our dependence on the other in any conception—and any project design might aspire to.

Contributions by Ruth Buchanan, Helmut Draxler, Faculty of Invisibility, Katja Gretzinger, Rama Hamadeh, Claudia Mareis, Doreen Mende.

D 18 €

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