Veiled Eyes was founded in 2015, originally as an art project against Instagram and its hashtag culture. Having to adapt to the fast-growing social media and marketing platform, Veiled Eyes was born. The concept was to hide (or veil) the subject’s eyes and show no locations. At the time the project began, users were unable to have more than one account per registered email. Over time, after updates and several iPhones later, I was blocked and locked out of the Veiled Eyes account. After many attempts to regain access, I simply gave up. In collaboration with dtan Studio, I transformed the original concept into the analog form you currently hold in your hand.

Maryna Russo

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