SKIP AD

“SKIP AD” is the first artist’s book by the graphic designer Gjorgji Despodov. Despodov creates a playful artistic method called the “Session for self-discovery,” an integral part of the more comprehensive “SKIP AD” project. Through this method, critically oriented towards mass consumerism, Despodov opens the possibility for an alliance between the graphic designer and us, the users. Graphic design uses particular mechanisms to address users' needs; this project uses the very same mechanisms to assist us in discovering our own individual and essential needs. Hence, this act of self-discovery is simultaneously an act of resistance and an opportunity to create a new visual world.