OMP 69: Lissitsky Distribution

Lissitsky distribution
OMP69

12 A5 size cards wrapped together in a paper sleeve.

This set of cards consists of twelve fragments of a painting by Lissitzky photographed by restorer Jan Diepraam. By selling the cards as ’new’ original fragments, they gain social as well as economical value. The painting multiplies through its representation of twelve different cards instead of one default frontal full view of the work.

’Lissitzky Distribution’ is about the image economy of the museum shop as a distributor of the museum’s identity. As soon as art turns into merchandise and transforms into a button or an image in a catalog or postcard, it opens up possibilities of use.

New media researcher Kim de Groot examines images as infrastructural and informational objects within the networked image economy and traces the relations between image, event and media.

As a designer she redesigns well-known visual phenomena such as the painting, the photograph or the camera according to the digital and networked parameters of today’s image.

Produced by the Van Abbemuseum, in the framework of the Van Abbemuseum exhibition Tricksters Tricked, (un)covering identity exhibition, curated by Hadas Zemer and Freek Lomme.