Hot and Cool 10

The new issue of Alice Goddard's and Theo Sion's magazine.

Featuring:

Featuring: Mike Kelley, Don Brown, Aleksandra Mir, David Sims, Tim Walker, Theo Sion, Alice Goddard, Max Pearmain, Ariella Wolens, Louise Benson

Editors Alice Goddard and Theo Sion of fashion/ art title Hot and Cool keep it cool when it comes to their relationship with their readership, stringently believing that ‘you should never go to them, let them come to you’. It’s this at-arms-length kind of thinking that makes the biannual so utterly irresistible – it’s true that you always want what you can’t have.

To find Hot and Cool, you really have to search it out. It’s not readily available and doesn’t shout from social media platforms, and it’s probably this seductive air of indifference – one that gracefully permeates the magazine’s shoots – that makes the title so influential and desirable. And it’s probably because of the mystique and effortlessness of the Hot and Cool brand that photographer-stylist duo Alice and Theo were recently enlisted by Dover Street Market to shoot its SS16 collections, and why the pair were highlighted last year as one of the Dazed 100 stars.