Osez

Osez (Dare, 1994) is centered on a repertoire of statements taken from fashion magazines then classed according to their length,
from the longest to the shortest. It goes from: “Learn to do two things at once: talking on your cordless phone and doing the dishes”
to a cascade of verbal injunctions: “Pay! Pose. Pray. Dream. Wash.” and “Dare” (the shortest imperative in French).

Out of the visual context of the magazines, this abstract selection of multiple possibilities (“Learn transformism. Save up to 1000 Francs!

Enter the world of dreams . . . “) annuls them all, and presents at the same time what might be called a conceptual form of copywriting.