A Guide Magazine #2

¨The title A Guide Magazine stands for the combination of a guide and a magazine in the form of a magazine-in-a-magazine concept. Every issue contains a removable city guide, exploring the top spots of a city or region. With this concept – and in a conscious attempt to compare with the examples we portray, we too want to break new ground and offer a new product. Above all this intention manifests in the form of presentation: from photo spreads to graphic design, we´re proposing a novel approach to designing magazines. Instead of pursuing superficial trends, we explore hidden qualities.

The first two issues are dedicated to Vienna. Together with experts, we went on a search for the city´s Top 50 Creative Spots.

This issue, Spring/ Summer 2010, also includes:

Horsey Business
. The Spanish Riding School an interview with Elisabeth Guertler
. Monkey Business – Money can´t beat luck on the racetrack
. The Mercedes for horses – The family entrerprise Bockman

Including a guide featuring the top 50 places in Vienna.