Liquid Funds

Liquid Funds
Author: Friedrich Herz
Language: English
Size: 21 x 15 cm
Weight: 102 g
Binding: Softcover
Availability: In stock
Price: €12.00
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Product Description

Liquid Funds refers to an effusive photographic series documenting a cross-section of Panamericana: suggestively empty, metallic billboards on the sides of the highway, which, as blank projection surfaces, offer viewers a comforting familiarity. This publication is released in occasion of the Festival of Future Nows at Hamburger Bahnhof Berlin. An artwork of the same title Liquid Funds is visible across the street from the main entrance to Hamburger Bahnhof. The advertising billboard fixed to a metal frame fits seamlessly into the backdrop of the street and current construction, effectively disappearing into the scenery. However, the billboard offers no advertisement, promotion or other message for consumption. The obtrusive view of stacked, wind-bent and warped metal sheets gives the impression that nothing will change in the near future. The work, displayed in open air, faces towards the museum entrance and draws attention beyond to the large-scale construction currently reshaping Humboldthafen. The attention of the art-viewing public mixes with the expectations of general observers who might see the work in their own context.