Defile vol. 1, issue 1: Ron Terada

Defile (2003), by Ron Terada, is a single-issue artist’s
magazine that deals with advertising as an intrinsic
component of the art world: the magazine is compo-
sed exclusively of ads. Produced by Art Metropole and
YYZ Books, this project featured the main art maga-
zines from Canada and other countries in exchange
for the publication of an ad for the project in each of
the participating magazines. This principle of
exchange and participation was then extended to a
second part of the project, which offered the public a
chance to contribute to creating a new work by photo-
graphing the covers of each of the issues in which the
Defile ad was published.