Collaffiti

Collaffiti is a bilingual photo book that explores the intriguing phenomenon of pareidolia—where the mind detects familiar patterns, especially faces, in random objects. Through vibrant street scenes and evocative photographs, the book examines how this cognitive bias shapes our everyday experiences. Blending visual storytelling with theoretical insights, Collaffiti reveals the intersections of psychology, neuroscience, art, and urban culture. A product of creative collaboration across China, Singapore, and the Netherlands, it was launched in Singapore in August 2024.
Includes four sticker sheets.