If You Ain't Cowbody You Ain't Shit

If You Ain’t Cowboy You Ain’t Shit is second title from Look Back and Laugh Books. It deals with the concept and role of cowboys in our society, which changed through history. Cowboys went from being trendsetters and universal symbols of masculinity, to just a word mostly used for rednecks and douchebags. And it came all the way around again, like everything else. History indeed repeats itself, but we need to reset the image of cowboys. Gay cowboys, black cowboys, red cowboys, pink cowboys. Everyone can be a cowboy.
Except John Wayne.

Four colors, digital print, printed on white gloss paper