11"x17"

11”x17” by Elisa van Joolen is an on-going project that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production. The project began in 2013 with a series of conversations with representatives of various fashion brands including G-Star, O’Neill, gsus sindustries, Rockwell by Parra, Converse, moniquevanheist, and Nike. These companies then contributed by donating clothing and footwear in the form of samples, archival pieces and stock. A selection of these, complemented with pieces of second-hand and no-brand clothing have undergone a process of cutting out and reconstructing to become 11”x17” Sweaters and Invert Footwear. 11”x17” creates a network. It unites different categories of clothing and different values within fashion; an eclectic mixture of mid-market, second-hand, and high-end items.