Product Description
Meeting #7
You're invited to attend this Meeting, the latest in a regular series of creative collaborations.
Every book in the series will have a new meeting point with a new person, each one from a different creative field. The Meetings books give you a chance to get together with the kind of people NEROC'VGM meets every day.
A meeting at home
The agenda of this meeting between NEROC'VGM and Claude Closky is best explained in the artist's own words: "A Meeting at Home is about today's common sense, what is supposed to make sense, how we see things, how we put things together, how we read images, how we think with images. The left page presents something from nature like a question. The right page presents something man-made - like an answer. Each double page of the book gives a simple association, two images forming a solid and unfailing couple. A perspective where it's not nature that imposes itself on us as a fatality, but our historical and cultural way of living at home. I snatched low-definition images from the Internet to force the profusion and brutality of these connections, which seem to tie up the basic web of thoughts we rely on to think and make the world we live in our home, in our minds, in our everyday life. Waterfall & tap, sky & planes, baby & diapers, tobacco & ashtray, and so on."
Meet Claude Closky
Claude Closky was born in Paris. He works with different media including video, photography, drawing and the Internet. Closky is renowned for collecting and exploring, exploiting and examining everyday mass mediums from magazine advertising to supermarket mailers or billboard posters. He then turns them into something altogether more grand or undeniably more playful, questioning and subversive. More recently, as can be seen in this Meetings book, the French artist has turned his gaze towards the Internet. The endless personalities, image banks, disparate voices, visuals and opinions on the Web offer a perfect playground for Closky. His work has been featured in too many venues, shows and exhibitions to mention here, but they include: the Valencia Biennial (2001) and Venice Biennial (2001). His work was presented at the Bronx Museum, New York (2002), the Castello di Rivoli, Torino (1996), the Centre Pompidou, Paris (1993, 2000, 2001, 2002), the Deichtorhallen, Hamburg (2002), the Cartier Foundation, Paris (2001), the Caixa Foundation (2004, 2005), Miro Foundation, Barcelona (2004), Olivetti Foundation, Rome (2002), Location One, New York (2003), the Migros Museum, Zürich (2002), the Moderna Galerija, Ljubljana (2000), the Moderna Museet, Stockholm (2004), the MAMVP, Paris (1992, 2000), the Mudam, Luxembourg (2002), the Museum Ludwig, Köln (2002), at Oca, Sao Paulo (2001), the Schirn Kunsthalle, Frankfurt (2002), the Tate Liverpool (2001, 2002) and more. He is represented by Laurent Godin Gallery, Paris, Mehdi Chouakri Gallery, Berlin, Nicola-Fornello Gallery, Prato, Turin, Edward Mitterrand Gallery, Geneva. Three monographs have been published on Claude Closky's work.
Meet NEROC'VGM
NEROC'VGM is a full-service marketing communication productions company that generates, manages and handles (digital) information for printed and electronic communications. Services include creative design and scanning, retouching, print specifications and graphical workflow management systems. You're holding some proof of what NEROC'VGM can do.
'A Meeting at Home' is inspired by a service of NEROC'VGM, which uses the Internet in a wise and efficient way. It's called Brand Factory, a service already a famous service for the work it has done for Nike and other large brands. It allows organisations with franchises or operations in different means, you can deliver, at speed, communication from one central location to anywhere in the regional markets to make consistent adaptations of communication. Using the Internet and other world. It also allows logos, typefaces and other visual material to be registered without delay in the local markets. It is a great system, though unfortunately it has not yet been taught how to make a good coffee. But we're working on that.
