Impulse – Volume 11 Number 2, Fall 1984

Publisher: Eldon Garnet.
Editors: Eldon Garnet, Carolyn White, Judith Doyle, and Gerald Owen.
Contributing Editor: Sylvère Lotringer (New York).
Editorial Assistant and Business:James Gronau. Advertising Issue.
Editors: Eldon Garnet, Carolyn White, and James Gronau.
Art Direction: Carolyn White.
Computer Keyboard Operator: Wendy White.
Mascot: Money.
Typographic Interface: Graphic Alliance.

Table of Contents:
David Anderson for The Funnel; George Whiteside for Arkon Electronics; Ann Peiponen for Pages + The Cameron Public House; Barbara Klunder & Patti Habib for The Bamboo Club; Jo Whale for Art Com; Gloria Berlin (G.B. Jones) for Fifth Column; Ryan Takatsu for Plug in Gallery; Geoffrey Shea & Robin Collyer for Trinity Square Video; Ida Applebroog for Ronald Feldman Fina Arts; George Whiteside & Karen Simpson for Bambini; Ellen Tofflemire for Devah; Bruno Dyan for Denis Bouchard; Humour in Advertising: The Joke’s on Us by Gerry Vise; Greider for Art 15′ 84; Martin Avillez & Greg Whitehead for Semiotexte; Video 84; Sydney Dinsmore for Interference; Gary Nickard for Ceppa Gallery; Mark Newgarden for Raw Magazine Reactor; Chip Lord for Ant Farm; Fastwürms for Ydessa Gallery; Mark Krawczynski for The Record Peddler; Miguel Albear for Danceteria; Michael Snow for The Music Gallery; Another Quaint Device in Their Trading by Edward Slopek; Maurizio Nannucci for Zona; Brian Boigon for Waterloo School Of Architecture; Doug Walker for Gallery 76; Anke Davids for Dufflet Pastries; Arni Runar Haraldson for Vanguard Magazine; Sherry Kerlin for Ok Harris Gallery; Ed Radford for the Isaacs Gallery; David Wilson for Phoenix; Carolyn White for Tonik; Susan Britton; W.S Brown; Vincent Tangredi; Rodney Werden; Les Levine; David Buchan; Blair Robins; Randy & Berenicci; David Hlynsky; Nancy Burson; Gordon Lebredt; Les Levine; John Bentley Mays; Eldon Garnet; Tom Sherman; Persuasive Notion of Desire by Bill Nicholas; Liz Magor; Chris Burden; General Idea; Hard Werken.

Advertising is freedom.
The act of consumption is a primal right.
Yesterfay while still lying in bed I found myself possessed by a desire to aquire an object - a happy morning, the prospect of a relaxed purpose, not of paramount importance but the person ordered by something beyond the essentials of necessity, something elevated, of possible pleasure, of a small decadence. Usually I am taken by desires to by machine objects: for some is is clothing, for others it may be pieces of land.
Each to their own.
No one in any cultural situation wants to spend their entire life working, not selfishly for themselves nor idealistically for the betterment of the group.
The right to harmless personal moments of pleasure is one of the essentials of freedom.
So I scan the magazines and the newspapers looking for data concerning the current object of my desire. I examine the information, cutting through, comaring features and prices. And then I go shopping.
Prossesing it, I look, touch, admire its design, its ingenuity, feel a small sense of awe in its presence.
And then I plug it in. And with my new power saw cut a very round circle.
How bourgeois.