{"id":9021,"date":"2010-09-15T15:04:38","date_gmt":"2010-09-15T14:04:38","guid":{"rendered":"http:\/\/www.mottodistribution.com\/site\/?p=9021"},"modified":"2010-09-15T15:04:38","modified_gmt":"2010-09-15T14:04:38","slug":"umool-umool-vol9-the-rejected-the-recycled-the-regenerated","status":"publish","type":"post","link":"https:\/\/www.mottodistribution.com\/site\/?p=9021","title":{"rendered":"umool umool vol.9 – the rejected, the recycled, the regenerated"},"content":{"rendered":"

\"umoolvol9_1\"<\/a>\"umoolvol9_2\"<\/a>\"umoolvol9_3\"<\/a>\"umoolvol9_4\"<\/a>\"umoolvol9_5\"<\/a><\/p>\n

umool umool vol.9 – the rejected, the recycled, the regenerated<\/em><\/p>\n

What is the destiny of a failed communication? If a project was denied by commissioner or initiater or client or even by yourself, for any reasons, can you refer to it as a failure?
\nAnyone could have this experience\u2014especially if you are a designer\u2014but the actual reasons, processes and causes of refusal are diverse. This each unfertilized egg has its own hehind story. But here in this issue, we are not interested in \u2018why\u2019 or \u2018how\u2019 the rejection came out, but more in \u2018what is the next step\u2019.<\/p>\n

Although rejection is largely caused by external factors, the situation concerns your own creation and the lost chance for the work to be shown in public and realised. Faced with this outcome, do you apply the unrealised project to other situations and allow the egg to finally hatch in another context? Or do you transform the body into a clever and aesthetic Frankenstein?<\/p>\n

In this 9th issue of umool umool, 10 projects are invited to describe the hidden destiny of the rejected project. Some of them simply show documentation of a denied proposal and allow others create an alternative story in it. Some assertively suggest a second life for the rejected work, rather than an ephemeral destiny. For those who would like to transmit these ghost projects into their own interpretation, only images of work are presented in the printed book. The description of each project is announced on the web page. <\/p>\n

Editions
\n250 copies<\/p>\n

D 25 \u20ac<\/p>\n

Buy: orders@mottodistribution<\/a>\n","protected":false},"excerpt":{"rendered":"

umool umool vol.9 – the rejected, the recycled, the regenerated What is the destiny of a failed communication? If a project was denied by commissioner or initiater or client or even by yourself, for any reasons, can you refer to it as a failure? Anyone could have this experience\u2014especially if you are a designer\u2014but the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[841],"_links":{"self":[{"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/9021"}],"collection":[{"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9021"}],"version-history":[{"count":7,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/9021\/revisions"}],"predecessor-version":[{"id":9181,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=\/wp\/v2\/posts\/9021\/revisions\/9181"}],"wp:attachment":[{"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mottodistribution.com\/site\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}