Problem Solved

Problem Solved
Author: Michael Johnson
Publisher: Phaidon
Language: English
Pages: 320
Size: 24.5 x 21 cm
Weight: 1.2860 kg
Binding: Hardcover
ISBN: 978-0-7148-6473-0
Availability: In stock
Price: €45.00
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Product Description

Problem Solved is the only book that teaches students and professionals how to recognize the recurring problems common to all areas of communication and explains how to solve them.

Each chapter explores a different problem and concludes with a case study exploring a particular solution in detail. Themes include: producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, keeping a brand young and trendy, using shock tactics, and word-based advertising in a world over-run with images and sound-bites.

This new edition is brought up-to-date with new images and updated text throughout as well as a new chapter, examining the contemporary phenomenon of flexible identity schemes.